Step 1: Grab a Phone, Not a Console
United Kingdom: By 2026, 81 % of UK adults own a smartphone capable of running full‑scale games. The average user spends 1 hour 45 minutes a day on mobile gaming, up from 1 hour 15 minutes in 2023.
When Tom’s Saturday Night Turns Into a Live Stream
United Kingdom: Tom, a 27‑year‑old software developer from Manchester, used to spend his evenings in a cramped flat, scrolling through Reddit and watching a few YouTube highlights. One night, a friend pinged him with a link to a live Call of Duty match on Twitch.